Please Get Down

February 11, 2008 at 11:28 pm · Filed under Interactive / Web, Print / Editorial

I turned twenty-something once. Actually, I have turned twenty-something several times now. On some of these occasions, I have had parties (or get-togethers, as I like to call them). But once, I turned twenty-something and I had a get together and I decided to make kind of a big deal of it.

To build awareness of my upcoming event, I developed a whole campaign of advertisements that I ran on my web site (then, beginning about three weeks before the soirée, and sent “email-blasts” to all invitees with every new publishing. Seen below is the bulk of the series. (You can click on the images to see how they appeared on my site originally.)

I started with a very oblique teaser:


Please Get Down party announcement / teaser. (original photograph by Matt Johnson / 1995); I lifted the term “Please get down” from the most exasperated, impassioned plea in the jam-out-session of “Jolene,” probably the best song ever written/performed by Cake. | web site; 500 x 300px.+ / 2001

Once I had the date figured out, I released the information in a slightly less oblique alphanumeric mien:


Party announcement. The letters of “PARTY” are on the date of the get-together. | web site; 345 x 420px.+ / 2001

Then, I quit messing around and made all of the information perfectly clear for everyone (as long they weren’t colorblind):


This announcement was numerically- and color-coded, and it even rhymed! (shown above at approximately 50%) | web site; 780 x 440px.+ / 2001

As the week approached, I made the final push with a series of reminders…

Just in case you weren’t sure what was going to happen at the get-together, this was certainly a possibility:


Please Get Down party announcement. (original photo by Jen Paur / 2000) | web site; 600 x 300px.+ / 2001

Or possibly even this:


Please Get Down party announcement. (original photograph by Johann Gómez, I think / 2001) | web site; 500 x 600px.+ / 2001

A few people at my office had get-togethers pretty regularly, and a de-facto convention of putting up fliers around the studio had been established, so I made one or two print-only ads for this purpose, like so:


Please Get Down flier; color laser print; 11 x 8.5in. / 2001

Annoyingly enough, after all of my effort, it turned out that one of those regular party-throwers actually had his own get-together planned for the same night, and he had put up his own fliers just before my office print campaign was to begin. My response was to just put my flyers directly above his in every location. Even so, the coincidence still cut my attendance significantly. But what was I going to do if everyone from the office didn’t want to get down with me? It’s not like I’m going to beg.


  1. Ingy said,

    February 14, 2008 at 1:57 am

    I guess maybe I had should have begged. Would that have allowed me to Get Down, Dan?

    Actually, IIRC, I was getting separated for divorce from the original photographer that killed you in 2000, that weekend. Still!

    PS Did you just post your phone number on the Internet?

  2. Daniel P. Johnston said,

    February 14, 2008 at 12:57 pm

    Dude, you did get down! You were totally there. Your ex-wife, however, was not.

    P.S.: That was my “land line,” or, “home phone” (remember those?), which was attached to my old house, so I probably just put someone else’s phone number on the Internet. However, finding my current phone number on this site is pretty easy to do.

  3. Jen Paur said,

    February 19, 2008 at 12:26 am

    I feel like I should defend myself here. I didn’t even know I had killed you. I was busy trying to put “x”s over ingy’s eyes… (kidding Ingy)
    Why the hell wasn’t I there? Perhaps I was in Northern Minnesota, getting down with the Minnesotans.
    If I had seen this campaign (I believe N Minn still does not know about the internets, but they do know about land lines, exclusively), I would most certainly have gotten down. I feel like I missed out on something good. Was the party as good as the campaign?

  4. Daniel P. Johnston said,

    February 19, 2008 at 10:55 pm

    …Depends on what you thought of the campaign. They both had their moments, I think. It seems that there were dearths of technology and states of land separating you from any of them, though.

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