Archive for November, 2010

Working with Nature


National Park Service Research Opportunities promotional brochure; front cover; 5 x 8.5in.; accordion fold / 2003

Because I am into competitive cycling and ride outside all the time, many people assume that I am one with nature, which is actually pretty far from the truth. It’s not that I dislike the great outdoors, but the thought of being in the woods doesn’t give me any kind of rush. However, there’s a big difference between knowing nature is there and being on a mountain. There are some points of our environment that are undeniably awesome, and I got to experience many firsthand in a project for the National Park Service.

Our design team at the Design + Innovation Lab, including myself, Jim Nesbitt and Jason Tselentis, and directed by Doug Wadden, worked with The National Park Service to create an informational brochure and comprehensive web reference for their collaborative research program, dubbed simply “Research Opportunities.” This program invites public, private and academic researchers to conduct their studies in seven Pacific Northwest parks. This symbiotic relationship allows researchers access to some of the greatest ecological resources in the Northwest, while the Park Service gains additional relevance by being linked to significant scientific research and discovery in prominent publication… Read the rest of this entry »

Filed under Content / Architecture, Copy / Writing, Interactive / Web, Print / Editorial

Comments


Don’t Forget… You’re Invited


2003 law school graduation party invitation (side A); 4.5 x 6in. / 2003

In studying the prevailing American mindset on the subject of career success, perhaps the most insightful text on the matter is the collected works of TV Guide. Skim past the prologue of red-eyed shills, the hazy caffeine of morning droll and other timefill of pandering feel-good talk, geriatric game shows and irrelevant local news, and and start taking notes at prime time. Discounting the relatively recent, unfathomable minefield of “reality” as desperate scatter-shot, you are left with memes so powerful and enduring as to have riddled prime slots snowy and black and white all the way through 3DHD: Doctors and lawyers. Television’s ethereal blue glow has taught us to revere these two professions more than any other, and, in the interest of the court, I was guilty as any.

This TV-fed fascination with doctors and lawyers comes not from their contribution to society, but on their sheer entertainment value. Prime time has served up their appeal on silver platters. We see doctors tussle with human life, which is kind of like what God is all about; the appeal is obvious. Lawyers are the cunning oral marksmen, toggling between cool recitation of obscure precedent and impassioned appeals for basic decency. Each have their own brand of exotic diction that elevates them from the rest of the bread and butter world, leaving us to assume their impenetrable turns of phrase are ingenious shows of mental strength. Moreover, both are assumed to make boatloads of money… Read the rest of this entry »

Filed under Copy / Writing, Photography / Film, Print / Editorial, Type / Fonts

Comments