Archive for August, 2009

A Matter of Dimension

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Takenobu Igarashi magazine spread retrospective; 24 x 18in. (spread) / 2002

A staple project of many university design programs is to create a poster or magazine spread or flyer or whatever that somehow highlights the work of a “famous” designer, and, for extra measure, to design it as they might have designed it. That is, to design the piece in said famous designer’s “style.” That we had this sort of a project in the VCD program at the University of Washington always struck me as very strange, as “style” was nearly as derided a word as “Hobo” in the UW VCD lexicon. After all, a good designer (let alone a “famous” one) shouldn’t have a style.

A good designer analyzes, digests and synthesizes various aspects of a particular project and distills from this process the most compelling way to communicate the intended message for that project. There is a not-so-subtle line to be drawn here, as using a particular vernacular can be very useful in communicating particular subject matter. For example, if designing a poster about how inner-city youth express their identity, using some element of graffiti might be a felicitous way to help illustrate this. However, if a designer used graffiti in every project, whether it be about inner-city youth or organic produce, then his approach no longer can be seen as appropriating a relevant style to communicate a message; he has now created his own “style” that is irrespective of the individual needs of particular projects. He is one-dimensional.

Though I only know what I know about Takenobu Igarashi, a “famous” designer in the 1980s and my assigned muse for this project, from books and magazines and perhaps an article or two posted on the Internet, it did seem fairly easy to pick up on his “style.” But the issue wasn’t that his projects were one-dimensional. The issue was that his projects were all three-dimensional. Igarashi, in fact, transitioned his focus toward product design and then architectural sculpture as his career progressed, and, one could imagine, this was really where he wanted to be the whole time… Read the rest of this entry »

Filed under Content / Architecture, Copy / Writing, Print / Editorial, Type / Fonts

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Don’t Let Money Change Ya

Alright. You have a shade over $120 mil with which to hire one person on behalf of the world. Who’s it going to be? A boy-band-groomed pop star from the U.K. or a school teacher from Detroit? Seems like a pretty simple task, but, due to some mistake, they both got the millions at one point.

Robbie got his millions for probably singing us lessons of smooth, classic Garamond-y things like falling in love or getting his heart broken or falling in love again or just hooking up with lots of chicks.

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Robbie Williams Gets Millions in Record Deal typographic composition; 8 x 8in. / 2002

The teacher got his or her millions due to a Microgramma-tic computer glitch. Not for teaching square things like Mathematics or Wood Shop.

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Anonymous Teacher Gets Millions due to Computer Glitch typographic composition; 8 x 8in. / 2002

One clue as to who should have made what can be found in the glaring disparity of said millions between their respective ledgers. Robbie, who was wildly popular in his home country but all-but-nothing in the U.S., got $125 million from his contract in 2002. The teacher, who may or may not have been popular in class—but completely anonymous to the world, received over $117 million less (before taxes). But the error is clear: The teacher should have received approximately $125 million less… Read the rest of this entry »

Filed under Print / Editorial, Type / Fonts

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