A Matter of Dimension
Takenobu Igarashi magazine spread retrospective; 24 x 18in. (spread) / 2002
A staple project of many university design programs is to create a poster or magazine spread or flyer or whatever that somehow highlights the work of a “famous” designer, and, for extra measure, to design it as they might have designed it. That is, to design the piece in said famous designer’s “style.” That we had this sort of a project in the VCD program at the University of Washington always struck me as very strange, as “style” was nearly as derided a word as “Hobo” in the UW VCD lexicon. After all, a good designer (let alone a “famous” one) shouldn’t have a style.
A good designer analyzes, digests and synthesizes various aspects of a particular project and distills from this process the most compelling way to communicate the intended message for that project. There is a not-so-subtle line to be drawn here, as using a particular vernacular can be very useful in communicating particular subject matter. For example, if designing a poster about how inner-city youth express their identity, using some element of graffiti might be a felicitous way to help illustrate this. However, if a designer used graffiti in every project, whether it be about inner-city youth or organic produce, then his approach no longer can be seen as appropriating a relevant style to communicate a message; he has now created his own “style” that is irrespective of the individual needs of particular projects. He is one-dimensional.
Though I only know what I know about Takenobu Igarashi, a “famous” designer in the 1980s and my assigned muse for this project, from books and magazines and perhaps an article or two posted on the Internet, it did seem fairly easy to pick up on his “style.” But the issue wasn’t that his projects were one-dimensional. The issue was that his projects were all three-dimensional. Igarashi, in fact, transitioned his focus toward product design and then architectural sculpture as his career progressed, and, one could imagine, this was really where he wanted to be the whole time… Read the rest of this entry »
Filed under Content / Architecture, Copy / Writing, Print / Editorial, Type / Fonts
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