Posted: 23 Nov / 2007 at 12:45 pm

Here I am racing in “The Whites” at the Volunteer Park Criterium; Seattle / 1999 (photographer unknown)
In a lot of ways, 1999 was an awful year for our young Mr. Daniel P. Johnston. I had a steady job that I hated, basically because I had no idea what I was doing (this job will remain unnamed – it’s not on my résumé). My long-term girlfriend had left for another city. I had parted ways with the cycling team with which I had last raced, primarily because I felt that both my racing and managerial contributions had been under-appreciated. After quite a bit of initial work, I had lost a job to create the identity for a very prominent new bike company (to the client’s girlfriend – while I was on vacation). And, most unfathomably, I had dropped out of college after not being accepted to the Visual Communication Design major. I also got hit by a car (again).
About the only aspect of my life that hadn’t come crashing down on me (or into me) was my passion for bike racing. At this point, I was a precocious wheelman, racing in the top echelons of the northwest’s pro/am ranks, and I was getting faster by the minute – without hardly trying. The idea of going professional at some point even seemed possible to me. But I didn’t think any of the local teams could help me in this pursuit. Indeed, after taking such a hail of blows from so many different directions in such a short span of time, I felt like there was only one entity on which I could truly rely, and that was myself. So I set about creating my own team for the ’99 season, comprising just one member: me… Read the rest of this entry »
Filed under Identity / Systems, Uniforms / Apparel
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Posted: 19 Nov / 2007 at 11:41 pm
I felt pretty proud of myself as I took my seat at the table of Art 206, the second of two screening classes for the Visual Communication Design major at the University of Washington. I was still cagey and wary of my new competitors—er, classmates—but my confidence was at the apex of an upswing after a final-project rally in 205 had put me on the list of 40-or-so students chosen to continue the screening process (from around 150 initial applicants in the previous class).
Art 206 was set up very similarly to Art 205, in that there were three consecutive projects, each having their own deadlines and a final submission requirement, and that the exact same three projects had been assigned for many, many years prior. The only ostensible difference between this class and its predecessor was that we were allowed to use computers for our projects if we so chose (which, as any designer or educator knows – even today – is more often a curse than a blessing).
The projects for 206 were also more complex than those of 205. The first, in the tradition of great European civic programs, was a postage stamp that was to showcase some aspect of an assigned state of the U.S. The second project delved into the third dimension, as we were to create a unique packaging solution for 24 Berol colored pencils. The third was to be a poster / informational mailer for the Burke Museum, conveniently located right on the UW campus… Read the rest of this entry »
Filed under Industrial / Product, Print / Editorial
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Posted: 14 Nov / 2007 at 11:37 pm

cycling teams I have been on, by jersey: Liquid Sun (Perpetual Motion) / 1994-1995 and again in 1996 | Seattle Express / half of 1996 | Recycled Cycles (this is the original jersey) / 1997-1999 | University of Washington (my collegiate team) / 1998 | Ashmead College (not a collegiate team – confusing, I know) / 2000-2003 | Broadmark / 2004 – all in Seattle | Re/Max / 2006-2007 – New York
In the span of about a dozen years racing bikes, I have been on a total of seven different teams (seems like a lot, now that I think of it). Each team had its benefits and drawbacks, but perhaps the coolest team I ever raced with was Recycled Cycles in the late ’90s.
The team represented the eponymous local used bike shop, whose two owners truly loved the sport, sponsoring the team almost entirely themselves, and quite generously so. While I was on the team, it was comprised of just five to ten members who were all working class heroes of the bike world in the Clark Kent hours; most of us were either messengers or mechanics, and some were both. But, for the most part, and to varying degrees, we were also talented racers, who cared deeply for our competitive image.
Perhaps the highest compliment one can pay an American bike racer is to refer to them as “Euro.” Although this is in reference to the still-dominant homeland of professional cycling, it is is much more a point of style than results. And that Recycled team was most certainly Euro (although the results weren’t bad, either). We were built for it – wiry but tough, with narrow, chiseled features and sunken chests. We acted it, too. We wore expensive couture eyeglasses out on the bike. We spent our bottom dollars on the latest gear for our pristinely-maintained machines, but uttered nary a word on the subject. Our pedal strokes flowed like an orchestra of harpists, and our smart, contemplative gazes never wavered, even in the deepest bouts of oxygen debt. I was one of the only riders that would ever wear a helmet out training; the rest didn’t want to risk their perfect cycling cap placement (I did wear my caps out on dates, though). We had philosophical discussions about the latest Euro-pro dispatches from Cycle Sport magazine (back when it was eight bucks an issue, specially-imported from the UK, and you could only find it at one boutique bookstore in the greater metro-area). Around this time, Cannondale, an all-American bike builder, was really embracing its recent entrance into the European peloton with brilliant advertising that showed its star riders from the Italian dream-team Saeco visiting the bike factory dressed in tailored three-piece suits in a gritty, black-and-white, documentary-style print campaign (way, way pre-Sopranos). We were so inspired that several members showered, groomed and dressed in formal-wear to travel to races… Read the rest of this entry »
Filed under Identity / Systems, Uniforms / Apparel
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